“We are the dreamers of dreams,” quoted Wonka. A tenet wholeheartedly put into action under the roof of McHale Design, where big-time dreamers are uniquely skilled at helping brands connect with young and young-at-heart audiences.
From the inception of a product name to logo design and package structure, McHale designers have been immersed in every step of the brand creation process. We developed a holistic approach inviting diverse viewpoints to produce the most engaging solutions for clients like Walmart, Disney and Playmates Toys. “We think in 3D about each project,” notes Maureen McHale. “Where will it be displayed? What is its visual competition? How will the consumer relate to the product when bringing it home or giving it as a gift?” Prioritizing the hierarchy of messages while maintaining big picture clarity is always the plan.
Representing a diversity of experiences and cultures, McHale Design’s creative team built a solid client base within the U.S. toy industry and pushed beyond those borders to meet needs of international clients in Canada, Ireland, China, Italy, Japan and the UAE. The McHale team has a strong pulse on the things that excite the world’s youth.
Where we’re hearted: