Game On for Madcap Action!
Seen on Cartoon Network, Boomerang and Netflix, Power Players is a CGI animated series following the adventures of Axel and his toy friends as they battle against the villain Madcap. With a wealth of source material for action figures and accessories, master toy licensee Playmates Toys approached McHale Design with the challenge of defining the brand, fleshing out the logo and creating a punchy line of packaging.


Incorporating key iconic elements from the show such as Axel’s Power Bandz and chestplate, we infused the visual style and story into the packaging graphics and shapes.

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