Play Day


Bringing Playtime to Life!

Walmart’s seasonal brand Play Day was in need of a brand refresh. With a broad selection of product and package sizes from inflatable pools to buckets of bubbles, Play Day had the right price point but wasn’t a cohesive presence on shelf.


We updated the brand identity with a new logo and a color palette that conveyed the sunny fun of summer. A new series of lifestyle photography helped boost the perceived brand value.

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