Pet Parade


Branding With Global Reach

Multi-year client Giochi Preziosi called upon McHale Design to brand their puppy-rific new line of mechanical pet toys for a European launch. The comprehensive brand strategy and design project was a howling success inspiring several extensions and mini-cartoon segments!


McHale’s brand strategy design team provided a pack of pet-inspired logo options that incorporated elements of the product and its play pattern. The final logo communicated the nurturing nature of the brand while alluding to the mechanical walking movement.

Take it away!

Packaging was designed as a series of playful “pet carriers” with detailed handles and zipper graphics. McHale concepted and developed a custom TRY-ME blister structure enabling consumers to activate two separate mechanical features on shelf!

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