2018 marked McHale Design’s 33 1/3rd year Anniversary!
To celebrate, we released 33 copies of a highly collectable, limited-issue Greatest Hits promotional piece. Custom gatefold artwork opens to an interactive 12-inch vinyl disc. Attached with a custom-built plastic hub, the disc is spun to reveal key moments in McHale Design history through a diecut window. Whether it was the year we began working on Disney Fairies or when we moved into our new office, each spin steps through McHale’s growth to the present.
We scoured local thrift stores and antique malls to find clean, unscratched discs. Production involved applying decals to vinyl and ensuring each disc spun smooth as silk!
Our team voted on our favorite 33 1/3rd songs from the year we were born, 1985. (find the Spotify play list here). Furthermore, we supported our anniversary campaign on Social with an Instagram 33 1/3rd song countdown! (follow us @mchaledesign)