Even with 30+ years of history, the Voltron brand still packs some serious punch. When the DreamWorks update anticipated a full-scale barrage on the toy aisle, Playmates Toys entrusted the assignment to their go-to design team at McHale Design.
Having developed a rabid, loyal fanbase, the Voltron brand needed dual-appeal that would resonate not only with the child target consumer but also with the dedicated adult collector. Since McHale Design had successfully faced similar challenges developing the TMNT brand, experience helped propel the design process forward.
The team had to find a way to clearly communicate that some, but not all of the SKUs could be combined to create a large-scale, multi-piece Voltron, while maintaining a consistent brand identity across the entire line.
Our designers created a packaging template combining assets from the show with a proprietary, color-coded lion identification system highlighting the combinability of specific SKUs and clearly differentiating them from the rest of the line.
Armed with the success of the Netflix series, sales at Target, TRU, Walmart, and Amazon have continued to exceed expectations.