Having partnered with Walmart in developing the My Life As brand and launching their first Private Label website, McHale had a unique perspective and commitment to the brand.
With over 500 million videos watched on YouTube everyday, a vast majority of those viewers right in the MLA target age, it was natural progression for the My Life As brand to grow a video presence.
McHale sought to deepen brand experience by touching on multiple video motifs including narrative shorts, snack hacks and even an unorthdox unboxing. Full video production mode immersed our team in all stages from scriptwriting to post production. When we were done, the My Life As video collection was over 20 vids and counting, creating a social community for MLA fans with several videos already among Walmart’s most viewed.