TUBE HEROES STYLE GUIDE
JAZWARES
Over 31 Billion Views Can’t Be Wrong!

When Jazwares selected McHale Design to help bring their new line of YouTuber toys to shelf, the challenge was to communicate their multiple brand stories in a unified, vibrant esthetic that would resonate with their millions of Gen Z subscribers. Badges, patterns, and graphic elements inspired by the YouTuber videos were illustrated and designed to populate the Tube Heroes Style Guide.