Multi-year client Giochi Preziosi called upon McHale Design to brand their puppy-rific new line of mechanical pet toys for a European launch. The comprehensive brand strategy and design project was a howling success, inspiring several extensions and mini-cartoon segments!
Our brand strategy design team provided a pack of logo options utilizing various pet-inspired elements. The client hand-picked their favorite parts and pieces and McHale pulled them into a cohesive logo that communicated the sweet, nurturing nature of the brand.
McHale took the client’s paw-shaped package mandate one step further, designing a series of playful “pet carriers” with detailed handles and zipper graphics. McHale concepted and developed a custom TRY-ME blister structure enabling consumers to activate two separate mechanical features on shelf!