TMNT PRECOOL PACKAGING
PLAYMATES TOYS
Too Cool for Preschool!

Half-Shell Heroes, a younger take on Nickelodeon’s Teenage Mutant Ninja Turtles introduced the brand to a new generation using friendlier character art, rounder edges and a softer visual appeal. We developed branding concepts and designed packaging resulting in the brand becoming the number one pre-school property in action figures.

SETTING THE SCENE
Illustrating for Inspiration

With several line expansions like “Blast to the Past” and “Sewer Safari”, the Half-Shell Heroes needed a world to adventure in. Emphasizing depth and textures, we illustrated rich environments providing backdrops for a wide assortment of cross-sell items.