B-Daman
D-Rights
From TV to Toy Shelf...

When Japan’s D-rights needed to create a style guide for the hot boy’s property, B-Daman, they tapped the kids’ entertainment branding experts, McHale Design. The hyper-charged anime inspired a slew of graphics incorporating the techy shapes and textures, bright flashes of color, and electric action of the B-Daman world.