PLAY DAY
WALMART
Bringing Playtime to Life!

Walmart’s seasonal brand Play Day was in need of a brand refresh. With a broad selection of product and package sizes from inflatable pools to buckets of bubbles, Play Day had the right price point but wasn’t a cohesive presence on shelf.

We updated the brand identity with a new logo and a color palette that conveyed the sunny fun of summer. A new series of lifestyle photography helped boost the perceived brand value.