Rise of the Teenage Mutant Ninja Turtles

PLAYMATES TOYS

Rise and Shine!

80’s icons. 90’s rap sensations. Teenage Nickelodeon stars. Pervasive pizza-lovin’, pop-culture pioneers. The latest series of terrapin adventures turn up a new line of toys and our packaging team worked closely with Playmates Toys to reinforce the brand and support the updated 2D esthetic.

COWABUNGA IS BACK!

Packaging that is shella good.

Carefully crafted callouts and character-driven graphics capture the explosive action and continue to define the feature-heavy toy line. A consistent brand refresh was maintained across a variety of packaging types including window boxes, closed boxes and blister cards.